SOBE logo featuring its location at the intersection of Chicago's Southport and Belmont avenues.

SOBE Apartments

Visual Identity, Copywriting, Signage and Custom Leasing Website

Brand identity, copywriting, signage and custom leasing website for a new transit-oriented apartment building located at the corner of Chicago’s Southport and Belmont avenues. SOBE’s identity highlights its location, for which it was named, and serves as the foundation for all marketing to drive leasing. As the center of all marketing efforts, the leasing website allows visitors to sign up for building updates, view unit floor plans, contact the leasing team and apply for an apartment. After launching the website in March of 2020, SOBE leased 54% of its units in the first 30 days.

Situated at the gateway to Southport Corridor, SOBE fits an ideal lifestyle for those seeking sophisticated living, comfort and convenient access to downtown transit. With luxury finishes, smartphone entry, dog-friendly amenities, and a rooftop deck, you’ll feel at home the moment you walk through the door.

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  • GDUSA, 2020 American Web Design Award
Desktop, tablet and mobile screenshots of the SOBE website, Rendering of building at intersection of Southport and Belmont. SOBE brand identity color palette. SOBE brand identity typefaces. SOBE brand identity pattern. Example applications of the SOBE brand identity to business cards and window signage. Interior rendering of a unit at SOBE Apartments. Rendering of SOBE roof deck with firepit and plush seating. Banners affixed to building columns located along Belmont Avenue that read RENTSOBE.COM.

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