Brand Identity, Copywriting and Product Packaging
815Eats is a new, convenience snack food brand based in the rural town of Ashton, Illinois—centered in the 815 area code. Its parent company, Crest Foods Co., Inc., was founded in 1946 and is a third generation family-owned-and-operated leader in dry food manufacturing. After creating their new concept for a line of “just add water” microwave dip cups, Crest Foods commissioned Nicer Collaborative to develop a brand identity, packaging graphics and an e-commerce website to help position their new product in a competitive snack food industry. After several concepts were presented, 815Eats settled on a new brand identity that communicates the welcoming hometown values of the people that produce the products and packaging that reflects the quality with which they make it.
Standing by their slogan and social media hashtag, #WelcomeTo815, 815Eats invites anyone looking for a convenient, portion-controlled snacking option to visit their website and try their microwave dips today.
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