Logo for Goblin Market: Manga, Games & Curiosities

Goblin Market

Goblin Market Brand Identity

Entrepreneurs Ryvre Hadrick, Don Alsafi and Daniel Dziubinski are the force behind Chicago's newest manga, comics and games book shop located on Lincoln Avenue in the Lakeview neighborhood. With a name and store concept coming from Ryvre's favorite 1862 published poem by Christina Rossetti, Goblin Market contacted Nicer Collaborative to develop a brand identity that would speak to the bookstore's inclusive and friendlier approach that would separate them from other comic shops in the area. Nicer developed a vector logo, tagline, position statement, visual assets and basic brand guidelines that will help keep their identity uniform and on point for their surely long future ahead.

For curious minds seeking a curated selection of manga, comics, games and more—Goblin Market is Chicago’s destination for first-timers and enthusiasts alike. Step inside, explore our collection and always ask us questions.  We’re delighted you are here. Goblin Market color palette. Dark, green and yellow/gold. Green Goblin Market sweatshirt with logo. Canvas tote bag with logo and pen & ink illustration. Goblin Market typefaces. First Level headings: Catrina handmade regular. Second+ level headings: Parisine Plus Std Bold. Body copy: Parisine Plus Std Clair Regular, Bold. Goblin Market letterhead and business cards. Goblin Market brand additional elements. Pen & ink patterns/textures. Victorian ornaments & borders. Pen & ink illustrations & woodblocks.

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