Goblin Market

Entrepreneurs Ryvre Hadrick, Don Alsafi and Daniel Dziubinski are the force behind Chicago's newest manga, comics and games book shop located on Lincoln Avenue in the Lakeview neighborhood. With a name and store concept coming from Ryvre's favorite 1862 published poem by Christina Rossetti, Goblin Market contacted Nicer Collaborative to develop a brand identity that would speak to the bookstore's inclusive and friendlier approach that would separate them from other comic shops in the area. Nicer developed a vector logo, tagline, position statement, visual assets and basic brand guidelines that will help keep their identity uniform and on point for their surely long future ahead.